Home » Email Marketing Services » MailerLite Review: Is Their Email Services Are Really Cheap ?

MailerLite Review: Is Their Email Services Are Really Cheap ?

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Reviewing Topics At A Glance:

-> What Is Mailerlite Email Marketing Service ? – Mailerlite Review In Detail.

-> Is It Really Affordable For Every Startup ? – Read My Short Report.

-> What Are Its Key Features & Other Additional Specifications ?

-> Pricing Chart & Additional Charges.

-> Signup Procedure & Mini Tutorial On How To Use It.

-> Pros & Cons : From Users Experiences.

-> Trust Score & Other Rankings.

-> Conclusion: Who Is It For ?

mailerlite review: what is mailerlite

Ahh ? Looking for an affordable email marketing services ?

Still searching for free plans for your email marketing campaigns ?

YES, you are in the right place then. In this session am going to introduce one of the cheapest service available currently and am sure you gonna love this if you read till the bottom. So, please be attentive and read my complete review of Mailerlite which have the potential to take over it’s tough competitors.

So, What Is MailerLite.com All About ? One Of The Best Affordable Email Marketing Service For StartUps !!!

Mailerlite is an email marketing service provider that emphases on simplicity and lovely email design. This email marketing tool can be used for small businesses. It has different features like a built-in photo editing tool which helps to crop, resize and edit photos using the inbuilt tools. It is a good tracker for everything like opens, clicks, unsubscribes, complaints of spam, link activity, and reading environment. It is a group of 20 designers, developers, writers, speakers, photographers, surfers, chess players, world travelers, and dreamers.

The typical users of Mailerlite are Freelancers, Huge Enterprises, Mid-Size Business, Non -Profits, Public Administrations, and small business. It has the following pricing plans, Free- Trial and open source description. It supports the following devices like Linux, Mac, Windows and Web-based. There is no need to make use of another software good because MailerLite can be used to do so. It also helps in tracking newsletter results accurately.


Is MailerLite Services Are Really Affordable For Small Businesses, Bloggers, & Other Startups ?Yes, They Are !!!

Their services are really worth comparing other email marketing services in the market. From a free account they are not priced at a high price like others instead they made every plan which is really affordable for everyone. Then you may think features will be limited. NO, not at all. Mailerlite offers a wide range of more advanced features which is much enough to compete for the market. Here is the list of features you can enjoy as a subscriber.

The Key Features Includes:

  • A well integrated Drag-and-drop design content editor
  • Custom HTML editor tool
  • Rich text emails
  • Manage subscribers
  • Newsletter forms for your website
  • API Services
  • RSS to emails
  • A/B Split Testing for making campaigns more successful
  • Many Integrations & User Permissions
  • Facebook App
  • WordPress plugin
  • Safe and fast mail servers
  • Popups for best results
  • Detailed reports of running campaigns
  • Landing pages & Personalized emails.
  • Email Autoresponders (included in forever free plan)
  • File Manager

MailerLite Review: Other Specifications & Affiliate Programs

One of the main features of Mailerlite is simplicity. It caters to small businesses that wish to get a mailing list service up and running rapidly at a very cheap cost. Integrated with a complete tutorial on how to get started with Mailerlite. It helps automatically sending a new blog post to the subscribers, it takes care of everything and also offers newsletter templates that are free of cost and pre-designed to help you deliver the content that looks the best.

There is no need to make use of another software good because MailerLite can be used to do so. Mailerlite also helps in tracking newsletter results. It is a good tracker for everything like opens, clicks, unsubscribes, complaints of spam, link activity, and reading environment. You can also try its affiliate programs which offer 30% of recurring income (min payout:$120, mode of payment: PayPal).

By using it, we can also design sign up forms for the website making use of our simple Webform Builder. These signup forms can be made by making them fit your brand and style. Mailerlite helps to create and schedule automated emails like welcome messages, birthday cards and other kinds of campaigns that are date based.

Pricing Plans Of MailerLite Email Services

You can try their API services for 30 days of free trials without using any credit cards. Also, you will be able to enjoy free plan forever for your first 1000 subscribers. Thereafter you can decide what plans suits you very well. The plans are divided into two namely small business plans & High volume senders.


mailerlite review: what is mailerlite


mailerlite review: what is mailerlite


Mailerlite review: what is mailerlite

Note: Only monthly plans are available for High-Volume Senders plans and no yearly based.

MailerLite Review: Signing Up Process & Mini Tutorial 

The signup process is easy and you have to enter your details and select a login address.
After clicking on start my trial you‘re ready to create your first mail. Formatting your email is as easy as it gets.

You have all types of choices as to the type of content and arrangement you want for all of the various aspects of your email, with options that contain text, images, image headers, dividers, and even social sharing links.This is where the convenient part arises. You can literally use a simple drag and drop editor for adding all of these features to your email and make it appear pretty specialized.

Once the email has been made, then you can choose the list that you’d prefer to send the email to. In fact, if you’re just getting started, you’ll need to make a list and get some subscribers, and they make the process pretty convenient with the standard web form capabilities. The procedure of testing and sending your emails is pretty standard in comparing it with other email marketing services.

A Simple Tutorial For Better Understandings

After creating a Mailerlite account, it is necessary for you to finish 4 steps to authorize your account. Mailerlite helps to authenticate your email, complete your profile, importing your subscribers and making a campaign.

After uploading your list it’s time to make your first campaign by clicking on Campaigns then you will see the orange button Create Campaign. When it is clicked, you will see a new page with 3 campaign type options. Regular is for normal campaigns, A/B Split Campaign let you examine different campaign alterations to see which performs better. The Auto Resend option lets you automatically resend the campaign to those subscribers who did not open it. Enter your campaign’s topic. You furthermore have the choice to add emoji and personalization.

Check your “From” field, sender’s email address and click on newsletter language. Once done, select next. Then, select one of our editors to create the campaign or choose the already made templates. Check out the image of Drag and Drop editor tool on how it functions.If you want to make an easy text campaign – select the Rich Text Editor. Have a ready-made HTML campaign and if you want to upload it then select the HTML editor.


mailerlite review : what is mailerlite

Design your campaign. Check the Newsletter Gallery for motivation. Once you’re finished select next. Then choose your group of subscribers and select review and Confirm.We recommend sending a test email to yourself to make sure how it will appear for your customers. Immediately after you sign up we will send you a verification email. Just click on the button to confirm and you will go back to your new Mailerlite account. After your account is accepted it is necessary for you to select the SEND button and send the campaign or schedule it to be sent later. You can also add Google Analytics tags if you have a GA account. Once clicked SEND, the campaign will show in the Outbox folder.

Just click on the button to confirm and you will go back to your new Mailerlite account. After your account is accepted it is necessary for you to select the SEND button and send the campaign or schedule it to be sent later. You can also add Google Analytics tags if you have a GA account. Once clicked SEND, the campaign will show in the Outbox folder.

Pros & Cons: From Users Experiences

There are many things to consider before you made a purchase of any services respectively. This part is just to make sure that you are purchasing the better one or not.


  • Mailerlite is easy to use there is no difficulty in setting up a new campaign.
  • A strong online knowledge base for better understandings.
  • It has the ability to track email statistics – When this is concerned, they do very well. You can see open rates, select rates, and all of the regular stuff you’d want to see to be able to estimate your email campaigns.
  • It has lately added capabilities that are mobile friendly and those that make it convenient for the subscribers to consume the content irrespective of what device they are using.
  • The 24/7 customer support is made excellent with live chat support as well.


  • No automation rules are offered.
  • When someone signs up for a free product and then upgrades or purchases one of your products, it’s good to be capable of having them unsubscribed from your free list and only be on your premium list. This supports you segment your different lists. Unfortunately, Mailerlite does not provide this.

MailerLite Review: Total Score & Rankings

Website Url: www.mailerlite.com

Trust Score: 96/100

Alexa rank:  3668 (Globally)

Domain Authority: 61 (Pretty Good)

Conclusion: Who Is It For ?

Well, Mailerlite is not yet a well-established email marketing services like MailChimp, GetResponse(read review), AWeber but recent new feature add-ons and mobile optimized newsletters have made its reputation to go wild like never before. Therefore, definitely, it will be beneficial for freelancers, mini and mid-sized enterprises, small and mid-sized businesses, public administrations, bloggers.

If you are an individual or business who wants to give fixed emails to your list with updates in a way that’s well formatted and looks specialized on a small budget, this might be a solution that you will find beneficial. It’s an easy way to get started at a reasonable price. It gives you the ability to get people chosen into your list, to keep in touch with them, and to send as many mailings as you would like.


You made it !!!

Thank you for reading my article about the Mailerlite review and hope you understood every aspect of it.

Do you want to read its alternative services ?: Check out this link – Complete review of MailJet

Any doubts to clarify or anything should I update here from my part ? Please let me know. Am more happy to help you and please don’t forget to share it.

Show Some Love For Us !!!

About Arjun T.U

An Internet Marketer by profession, a Blogger by passion and a traveler by birth. He blogs about reviews on trending online tools, best online job portals and hot online investment schemes.

18 thoughts on “MailerLite Review: Is Their Email Services Are Really Cheap ?

  1. Matthew says:

    Wow, it has a lot of feature for a mailing service! The pricing looks very attractive for small start-ups just getting started with their email marketing, though the prices seem to be sky rocketing very high very fast. It’s very odd it doesn’t allow sending plain text emails though, that if anything should be possible!

    1. Arjun T.U says:


      You are welcome. Yes, that is the worst part of it.


    2. Ignas says:


      Thanks for amazing MailerLite review!

      We do have text emails:


      We call them Rich Text Emails. I think it’s exactly what you are looking for.

  2. Derek Marshall says:

    Hi there Arjun,

    Excellent review and thanks for sharing it.

    With this service can we make design and edit our own capture forms to integrate on our site or sites?

    Can we set up multiple campaigns for the same and different mailing lists?

    How do they compare to the more established service providers like Aweber, getresponse and mailchimp?

    1. Arjun T.U says:

      Hi Derek

      Thanks. Yes you can create new designs and can integrate to your site according to your wish. Also, there are many pre-designed templates to choose from, so you can select from those if you don’t want to create one for yourself. They are compared in terms of pricing. There plans are very cheap comparing to other email marketing services like AWeber, GetResponse, etc…

      Hope I cleared your doubts and thanks for reading my review of Mailerlite.

      Best Regards


  3. Vinnie Prasad says:

    Hey Arjun,

    Awesome review and currently working on creating an email marketing plan but was stuck on the software to use. At the moment i was considering mail chimp but don’t feel to good about them. I think do want to give Mailer lite a go as it is so cheap and mainly affordable.

    1. Arjun T.U says:

      Hi Vinnie

      Good to hear that. Hope you enjoyed my article about the review of Mailerlite. Please let me know any further assistance from my side if you got stuck.

      Best regards


      1. Ignas says:


        Thanks for MailerLite review! All our team is excited to read it 🙂

        Just wanted to point out one thing – MailerLite has Automation. Moreover, it’s even included in our Forever Free plan. Here’s more about it: https://www.mailerlite.com/autoresponders

        1. Arjun T.U says:

          Hi Ignas

          Glad to hear that !!!

  4. Silvestras says:

    Hi Arjun,

    Thank you for reviewing MailerLite!

    I just wanted to say that we do offer Rich Text Editor for plain text emails – you can find it when creating a new campaign in the 2nd step.

    Automation is available too – https://kb.mailerlite.com/how-can-i-create-autoresponder/.

    Best regards,
    Silvestras from MailerLite

    1. Arjun T.U says:


      Thanks for letting me know about this. I will add it as soon as possible.


  5. Vinnie Prasad says:

    Hey Arjun,

    Honestly I’ve just started venturing into email marketing and was looking at all the options that are available out there. From your review mailer lite does seem very simple to use and looks really cheap. Ideal for startups like me. Is the set up easy? or does it take a long time with plugins and everything else?

    1. Arjun T.U says:

      Hi Vinnie

      Not at all. It’s very easy and it can be completed within 3 to 4 steps. Just try it by starting a lifetime free account. It’s completely reliable for startups.

      Hope it helps !!!


  6. Howard says:

    Hi: fine review. I’m anovice setting up blog. Are the subscribe forms nice and can be put on sidebars or other pages? Do they have simple integration with say, WP PRo opt in form ( maybe Mailerlite are nicer?) Must I use plugin for simple Contact us form ( I like WP forms.. but what about integration?) or do they have contact us forms to?

    1. Hi Howard

      Thanks a lot for your appreciation.

      They have done the integration with WP, but recommend you to check their web forms page – there are various types of them: pop-ups, embedded or separate pages. Maybe you will find the one you need.



  7. Howard says:

    Hi there:
    How is the rate of email success ( non bouncing back) with Mailerlite? Is it hard to integrate with other forms ?

    1. Hi Howard

      They deliver about 99% of emails. And if you have clean and good quality list, all of them will receive emails. Hope you got the expected answer.

  8. sona says:

    MailerLite is the most optimal newsletter distribution system for hecmo.com. It’s easy to operate and it’s constantly updated, effortlessly improving your productivity and performance. We choose to use MailerLite because of the great balance of features and the reasonable pricing. Also, we are very satisfied with the response from the support team – it seems that the company has the same values as us, and puts the customer above all else.

    1. Thank you for your insights about Mailerlite. Hope you enjoyed my review of Mailerlite.



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